Svetlana “Lana” Kim began her journey in real estate in 2016, when she transitioned from a successful career in business development. “I was looking for something new,” Lana says. “I became really passionate about the industry, about meeting new people, and helping them. Buying or selling a home is very important and life-changing. I feel that I have a very important mission, which is to serve my clients and help them achieve their goals. I’m so happy I made the career switch; my only regret is that I didn’t start sooner, because I love what I do.” Lana’s passion for her work led her to be named Top New Agent in her office in her first full year, an achievement that is a testament to her professionalism, her work ethic, and her unwavering dedication to her clients.
Now a Broker, Realtor, and Accredited Buyer’s Representative with RE/MAX Homeland Realtors, Lana serves clients across central New Jersey. She recently formed a team of three, which includes a Buyer’s Agent and an administrator. Lana takes great pride in her ethical approach and the time she takes to educate her clients, providing a transparent process that makes the home buying or selling process stress-free.
With her commitment, her market knowledge, and her personable approach, it is no surprise that Lana has earned an impressive repeat client and referral rate. “I’m so grateful for every referral and repeat client,” Lana says. “It’s the highest compliment to me.” Working tirelessly on behalf of her clients, Lana provides every customer with top-tier service, no matter the price point. “I give every transaction 100%,” Lana says. “I’m demanding and thorough. I want everything done right, on time, and for it to be done ethically and professionally.” Through her dedication to the highest professional standards, Lana has built a stellar reputation among her clientele and other agents.
Systemic and organized, Lana stays in touch with her past clients consistently, organizing client appreciation parties to connect and have fun. As a Premier Agent on Zillow and Trulia, Lana has the resources to market her clients’ listings effectively, leveraging social media and digital platforms to provide her clients with broad visibility. With attention to detail and a focus on interior design, staging, and remodeling, Lana knows how to make every home look its best. Her efforts and strategies have paid off: this year so far, she has completed over $25 million in sales volume.
For Lana, it is not her impressive sales figures that provide the greatest gratification, but rather the relationships she builds with her clients. “I love listening to my clients’ stories and understanding their needs,” Lana says. “When you buy or sell a home, you’re changing your financial situation, but also your lifestyle. I believe I’m able to listen to my clients and translate what they say into results. It brings me so much pleasure when I see my clients happy.” When Lana is not busy helping her clients, she loves to travel, and to spend time with her family and friends.
Lana is excited about the future of her business, and she looks forward to many more great years in the industry. Her plans include growing her team and fostering a strong culture of professionalism. “I want to recruit people who are passionate, professional, and ethical,” Lana says. “Above all, I want to work with folks who are motivated by their desire to help others.”
